Mindy Quigley, published  "Evaluating the readability of recruitment materials in veterinary clinical research" in Journal of Veterinary Internal Medicine.

Clear communication is necessary for pet owners to follow veterinary recommendations. If information is not clear, pet owners may not be able to make informed medical decisions. This can lead to dissatisfaction with and mistrust of veterinary professionals. In veterinary clinical research, lack of accessible information can decrease study quality and inhibit advances in veterinary medicine and translational research.

This paper demonstrates that veterinary study materials from a wide variety of private practices and universities are consistently written in language that may be difficult for the average owner to understand. Empowering all pet owners to “read, understand, and act” through clear, accessible, and trustworthy communication accelerates advancements in veterinary medicine by creating partners in veterinary care and committed participants in veterinary clinical research.